EVOLVE
EVOLVE's customers used to wait six weeks for a site feasibility study. We designed and built the experience layer over their AI platform so they get a defensible answer the same day.
- Sector
- Leisure & wellbeing intelligence
- Services
- User Experience · AI Enablement · Development
- Scale
- 12,406 facilities · 8.2m member records
- Status
- Live · ongoing support
What they do
EVOLVE is a data analytics, research and consultancy business in the leisure and wellbeing economy, formerly LeisureDB. It runs four practices under one brand: PinpointAI, its AI analysis platform; the LeisureDB data archive; independent research; and consulting.
The data behind it is 12,406 facilities, 8.2 million member records, thirty years of geo-demographic history from Acorn, Mosaic, IMD and ONS, and 47 live partner integrations processing 3.4 million rows a day.
Operators, suppliers, healthcare partners and investors all read that data, and each of them is making a different decision with it.
What it was costing them
The data sat in silos. Every useful question — should we open here, what will this site sustain, who are we not reaching — needed weeks of manual reconciliation first.
That cost EVOLVE's customers deals. A feasibility study took six weeks, and sites often went to someone else in the meantime.
Speed alone would not have fixed it. These are capital decisions that go to a board, so the answer has to show how it was reached.
The work
We designed and built the interface over the AI platform: how a question gets asked, how the answer comes back, and how someone who is not an analyst gets to a usable result.
Analysis comes back at four depths — Snapshots, Lenses, Scopes and full Pinpoint Analysis — so most users get an answer in one step, and the ones who need the detail can go deeper without starting again.
We designed the archetype visualisations so a regional manager can read a catchment as a population rather than a table, and built the output for board reporting as well as the screen.
Showing the working out
Enterprise buyers need to defend an AI answer to a board, so the audit trail had to be visible in the interface rather than sitting in a log file.
Every answer shows which datasets were used, which assumptions were applied, and which figures are observed rather than modelled.
The result is that when a regional director takes an analysis into an investment committee, the first question they would have been asked is already answered on the page.
What changed
“We used to spend six weeks on a feasibility. With EVOLVE, we get a defensible answer before lunch. And the working out is auditable.”
- 6 weeks → same day
- Feasibility turnaround
- 12,406
- Facilities indexed
- 3.4m
- Rows processed daily
Similar work elsewhere
3
User groups in one product
Dot
One shared record that keeps residents known as staff change.
3
Membership audiences served
Propolis
A membership community three audiences stay in, launched in 2021 and still growing.
Dot
Could this work for your business?
Thirty minutes with the people who would do the work. You will leave with a view on whether it is worth building and roughly what it costs.