Scalewise
Scalewise matches investment-backed B2B tech companies with go-to-market leaders. We designed and built the website and the platform that runs the matching, mentoring and coaching.
- Sector
- Fractional & interim GTM leadership
- Services
- UX · Development · Managed Service · Fractional Leadership
- Model
- Two-sided marketplace
- Status
- Live · ongoing support
What they do
Scalewise matches investment-backed B2B tech companies with go-to-market leaders across sales, marketing, customer success, partnerships and revenue operations. Its founders are former revenue leaders and founders of Pavilion UK, which gives them access to off-market senior talent.
The model covers GTM diagnostics, interim and fractional placements and permanent hires, plus scale coaching. Fractional leaders typically work two to four days a week, and around 30% of interim and fractional placements convert to permanent.
What it was costing them
Two-sided products usually get built for whichever side is easier. Here one side is a company under pressure to fix revenue this quarter, and the other is a senior operator being selective about two days a week.
Neither will use something that feels like a job board, and curation is hard to convey in an interface that also has to move quickly.
The work
We designed and built the website and the application behind mentoring, coaching and fractional placement, structured so it could scale as the business grew.
The matching flow has enough structure to move quickly and enough visible human judgement that neither side feels processed.
We continue to support and extend it.
Why this sits under fractional leadership too
We sell fractional digital and CDO engagements, and Scalewise is a business built entirely on the fractional model. We built their platform.
It is also why we treat fractional leadership as the way most relationships start rather than a separate product.
What changed
- 5x
- Efficiency in managing client engagements
- ~30%
- Client's fractional-to-permanent conversion
The 5x figure needs its baseline and period stated before it goes into a pitch.
Similar work elsewhere
3
Membership audiences served
Propolis
A membership community three audiences stay in, launched in 2021 and still growing.
3-level
DfE standard mapped end to end
Barkers EPM
School trusts can evidence their estate against the DfE standard without an estates team.
Sca1e
Could this work for your business?
Thirty minutes with the people who would do the work. You will leave with a view on whether it is worth building and roughly what it costs.