B2B Nations Institute
An institute publishing independent economic research needed its reports to carry authority online. We designed and built the site around the report itself.
- Sector
- Independent economic research
- Services
- User Experience · Development
- Output
- Reports, research, long-form analysis
- Status
- Live
What they do
B2B Nations Institute publishes independent economic research on how nations compete through business-to-business ecosystems, covering industrial strategy, supply chains, trade infrastructure, AI and geopolitical shifts.
What it was costing them
This is think-tank territory rather than trade press, and institutes are judged on authority and citability rather than conversion.
So typography, report structure, citation handling and parity between the PDF and the web version matter more than a call to action.
The work
We built the site around the report as the primary object, so research is readable on the web, citable the way academics and journalists actually cite, and consistent with its printed form.
What changed
- Report-first
- Architecture
Publication cadence and readership figures to follow.
Similar work elsewhere
EVOLVE
Could this work for your business?
Thirty minutes with the people who would do the work. You will leave with a view on whether it is worth building and roughly what it costs.